Businesses that strike the right balance between securing customer data and applying it to deliver seamless, personalized experiences stand apart and outpace their competitors.
Forrester Consulting was commissioned by Akamai to conduct a global study to discover how balancing digital experience and security has helped companies achieve double-digit growth.
Join Nigel Fenwick, VP and Principal Analyst at Forrester Research, and Renny Shen, Senior Product Marketing Manager at Akamai Technologies, as they discuss the study and answer pressing questions on the challenges and opportunities that come with earning – and keeping – customer trust to compete in today’s marketplace.