Disintermediation and Digitisation in the B2B Marketplace

As high streets up and down the country all too visibly demonstrate, the way we buy things is changing. Digital transformation is revolutionising consumption patterns:
how should B2B businesses react?

The momentum of digital is often underestimated. But an Intershop survey found that 40% of respondents claim digitisation has completely changed their organisation’s business model, with a further 48% saying it has made at least some change (Intershop, 2016). Another 94% of respondents said their organisation will need to integrate at least one system into their B2B landscape in the next three years.

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